Social Media Color Experiment
In 2017, I developed a simple study design that illustrated how easy it is to conduct simple tests of how social technology products work in our individual lives. In a series of class assignments and blog posts about the Social Media Color Experiment, I have supported a large number of replications of this study.
- How anyone can audit Facebook’s NewsFeed
- Attributing Cause in Algorithm Audits
- Is it Just Me? Pooling Experiments to Audit Common Impacts of Social Tech
- The Social Media Color Experiment class assignment is on github, with full code, full data on all replications of the study, and charts of the results