etown.edu information architecture

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In the summer of 2004, I was asked to work as an information architect on the Elizabethtown College website redesign project.

This project won the highest functionality rating possible from the US National Research Center for College University Admissions. The award was specifically focused on information architecture: "Grades were earned based on the ability of a college or university admissions website to take students from a prospect to applicant."

My role involved:

  • Aggregating all of the existing information about college programs, in print and digital form
  • Integrating the website with the datasources used to generate the printed catalogs
  • Designing the information flow through Etown's online catalog
  • Refactoring large parts of our old website, in a way which preserved the website's existing links and search engine results
  • Developing a prototype content management system for copy editors to work on
  • Managing a team of students to copy edit the new site

Here are some screenshots of my designs for the site information architecture:

Academic Courses at Elizabethtown College, 2004 Academic Department Clusters, Elizabethtown College, 2004 Academic Detail: the Fine and Performing Arts department

The 2004 design for that site no longer exists, but I occasionally notice sections which retain the old structure and code.